Domain Authority refers to the strength of your website. Or put another way, the ability for your website to rank highly for a given search query, all things being equal. And now that you know what it is, we’re going to call it “DA”, because...
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How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an...
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Your first foray into the field of SEO can be an intimidating thing. Confusing acronyms, realizing that “crawling” isn’t always referring to what comes before walking, and learning the differences between Panda, Penguin, and Hummingbird updates without going to the zoo- it’s a different language than what many...
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It’s fair to say the digital events landscape is fast-evolving. In part, driven by the demand to convert offline events to an online version. With accessibility to new and innovative platforms, hosting your event virtually is now relatively straightforward. If you’re considering switching to an online platform...
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In today’s market, every business needs an online presence, which means that they also are in need of an IT company. How does an IT company ensure that they are the one who gets the business? It starts with having a relevant and catchy website....
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Finally, your website is online. Your web designer made it pretty for you. The colors and photos are just right. You have agonized over it. You have asked for last minute changes, then you asked to have the changes changed. Then, you asked for more changes. At...
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A website without great content is like a bird without wings. It is the content that makes your website an asset. What you write, post, and publish can help you build credibility and drive more business. Here’s a brief look at a few of the fundamental...
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As if running your business wasn’t hard enough, now here is something else that can keep you up at night. The name is malware and it can hurt your business and your reputation in several ways. Malware infects millions of websites around the world. Malware...
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Does your logo suck? Designing a logo for your business is step one in building a strong brand image. Since we are passionate about design and design is our business we look at business logos differently than others. I think that we can all agree that logos...
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Redesigning your company’s website is not just about creating something new and pretty. A successful website redesign project should include details about your, immediate and long-term goals, market or audience, content, search engine optimization, color schemes, website hosting, and more. The following points are important to...
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